Know your Consumer
The name of my company is ‘Celery’. I have chosen this name, because it has connotations of something clean, fresh and raw, which is what our company represents.
Consumer Profile
Celery is a spa/styling/relaxation and rejuvenation experience, targeted at a 40-60 consumer age bracket.
Our customer is the busy man or woman, who wants to look great but only has a couple of hours to spare, perhaps in a lunch-break, or after work, to get their hair, nails, make-up and overall look for a night out that night.
We believe in natural, beauty enhancing techniques and tips, designed to accept and enhance the natural beauty of the ‘middle-aged’ grown-up, without using any chemical or cosmetic techniques which are so often encouraged and portrayed within the media.
The centre will be situated in major cities, so it is easily accessible to the working businessman or woman.
It will consist of a number of different areas promoting various different fast and effective ‘age loving treatments’ which are designed to encourage and enhance the customer’s natural beauty.
Our client wants to love being in their body and feel confident within themself.
Our client comes to us for refreshing and revitalising techniques which are quick and will flatter their natural self, without using any cosmetic or chemical treatments.
Our customer wants to be personally styled in age appropriate clothing that will flatter and be full of interesting and classic investment pieces.
A5 Research Booklet (click pages to see in more detail)
Celery will have a number of different areas, designated to the following techniques:
40 Winks
If you have that little bit more time on your hands, you may want to make the most of our relaxation room. Fall into a calm and tranquil sleep, whilst experiencing our calming world music and coloured lighting slowly fading into one another, in your own massaging relaxation chair.
Loosen Up
Be Pampered by your own professional masseuse, who will use a range of techniques from our menu of natural and rejuvenating techniques in a relaxing and calming private room.
Face Uplift
Allow our personal stylists to create different looks of your choice, designed to enhance your natural beauty and inner confidence, whether it be for that fabulous upcoming event, or maybe just a day in the office.
Health Fix
Pick up some new and lifestyle changing food tips from our top health chefs. Revitalising, rejuvenating and refreshing; these are quick recipes that you can wiz up at home to cheer up your hair, skin and nails in weeks.
Anti-Botox
Choose from our menu of natural treatments and techniques and have our trained beauticians refresh and revitalise your skin. All our products are completely chemical and toxin-free, and are designed to challenge the notion of plastic surgery and cosmetic ‘beauty’.
Dry Shampoo
Unique and innovative hair techniques which have the same overall look that would be created at a luxury hair salon, but take half the time to create. Our stylists have numerous different techniques which will look fab and glamorous for any occasion.
Style Guru
Get styled by pour professional stylists! Pay a small starting price and have your outfit sorted for your chosen occasion. All clothing is available after consultation. See swing tags for prices.
Mani-Pedi
Professional manicures and pedicures with an intensive and relaxing foot rub before. Choose from a range of different colours of fast-drying polishes. Finished in 10 minutes.
Final Packaging
Chosen Magazine Advert
Chosen Launch Night Invitation
